Youtube makeup guru Michelle Phan has just officially released her first makeup line ‘EM‘. As stated in Phan’s highly anticipated introduction video of the line, EM is backed up by L’oreal and features 250 products. Most outstanding are the six refillable ‘Life Palettes’, each containing four blushes, eight lip colors and 24 eye shadows. Next to finding all the newly released makeup products, Phan’s fans (phans?) all across the world can also check out brand new tutorials on the ‘EM’ website. Currently the Youtube star’s brand only ships within the USA.
’EM’ is a Vietnamese word (Phan herself is Vietnamese-American) that is used by men to affectionately address younger girls. In the introduction video of EM that Phan posted on Youtube she also stated that ‘EM’ is a reflection of herself, inspired by her viewers. It took the make up guru two years to develop the cosmetics collection.
As beauty blogger and long-term Michelle Phan fan I’m very excited about her makeup line, especially the ‘Life Pallete’s ($75). Unfortunately ‘EM’ doesn’t ship to Europe yet, but as I’m writing this on a plane to the USA I can certainly say that the idea of ordering a palette as soon as we touch down is growing stronger in my head. And having a palette with my own initials on it wouldn’t be bad either.
Watch the launch video of EM