The Beauty Suitcase In The Newspaper!

I made it to the frontpage of a big newspaper! Dutch daily paper ‘Het Algemeen Dagblad’ interviewed me as a fashion blogger for their The Hague publication about the opening of Primark in The Hague. Curious about the article? I translated the part in which I’m featured to English! Quickly scroll down to read!

The Beauty Suitcase
Photograph by Daniëlla van Bergen from DVB Foto.

I translated the part in the article about me. Before you start reading I’d like to say that I like the article quite a bit, but I have to say that some of my words did get a bit twisted. I for example never said that other bloggers were ‘really sad’ that they didn’t get an invite. I merely stated that some were slightly disappointed and I never compared the Primark to De Bijenkorf.

AD The Beauty Suitcase

The translated article: 

While Hanneke (the other blogger in the picture) patiently has to wait until 11:00 tomorrow just like all the other Primark fans is fashion blogger Elise Mooijman (22) one of the lucky ones that already gets to set foot on Primark soil at 09:30.

The Delft resident writes an article on her blog The Beauty Suitcase about the opening and has therefore been given a press invite by the organization. “I will get to explore the store and fill my bag with the new collection in the morning together with a small group of bloggers. A few bloggers were really sad that they didn’t get an invite.”

Hanneke and Elise have already gotten a glimpse of the latest collection as the photograph for this newspaper was shot on Tuesday inside the new primark. A glimpse, that didn’t disappoint. “Such beautiful stuff! And the store is massive,” says a glowing Elise. “Much fancier than other Primarks that I’ve been to. It almost looks a bit like De Bijenkorf (a fancy Dutch department store). I can’t wait to go shopping tomorrow!”.

Zoetermeer used to be the closest Primark for Elise. “But from Delft, where I live, that location is hard to reach. I unfortunately couldn’t go there that often. That is for sure going to change now, because I often go to Den Haag (The Hague).”

A tip that Elise wants to share is that you shouldn’t attempt to visit Primark in the middle of the day. “Go there around closing time. It’s a lot quieter early in the morning or in the afternoon around 17:30. Everything is still hanging neatly on the clothing racks then or has been straightened out again by employers. What a lot of people don’t know is that Primark is open until 18:30. If you go in the afternoon there is still plenty of time to shop. 

Elise Mooijman front page

For those of you that know me personal and now think that I’ve moved: I told the reporter that I lived half the time with my parents in Nootdorp and half the time with my boyfriend in Delft. As a journalist myself I can completely understand that the reporter didn’t have the space to explain this. So to make a long story short: no I haven’t moved (yet).

It was really cool to have seen the brand new Primark even before the blogger opening. I totally fell in love with the head I’m wearing in the picture as a prop and ended up buying it! An article about the blogger opening will be up soon!

With Love,

Elise Mooijman


  1. 13/12/2014 / 13:30

    Zo gaaf dat je gewoon in de krant staat! Wel minder dat je woorden iets verdraaid zijn, maar ik denk dat dat snel gebeurd; er is maar een beperkte ruimte en journalisten blijven ook maar mensen die soms misschien dingen nét niet precies zo begrijpen als je ze bedoeld. Al met al is het alsnog supergaaf! 😀

    • TheBeautySuitcase
      13/12/2014 / 13:36

      Vond het ook heel cool! En daar ben ik het helemaal mee eens, ik ben immers zelf ook journalist. Toch wilde ik die twee dingetjes over de bloggers en de bijenkorf eruit lichten want – ikzelf – vond dat een beetje verkeerd overkomen. Nu lijkt het net of ik een beetje arrogant doe en een bepaald merk met een andere winkel vergelijken is natuurlijk nooit netjes!

  2. 13/12/2014 / 11:03

    Wat een toffe foto! En leuk artikel, wel jammer dat je woorden verdraaid zijn.

    • TheBeautySuitcase
      13/12/2014 / 13:18

      Gaaf he :D! Het zijn gelukkig kleine dingetjes, maar inderdaad een beetje jammer!

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